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Free ad research tools

Plan a test, label your links, check your costs, and model your margin. Choose the tool that answers your question.

What each tool needs and gives you

Plan

What am I testing next, and what evidence supports it?

You enter: Project, research question, audience, offer, evidence notes, next test, and the platforms you research.
You get: A plain-text brief with a platform checklist to copy or download as .txt. Save a draft file to finish later.

Track

How do I label this link so I can find the result later?

You enter: Destination URL, source, medium, and campaign name. Term is optional. Content is optional for one link and required for each creative in a batch.
You get: One tagged URL to copy, or a CSV with one link for each of up to 20 creatives.

Calculate

What did each impression, click, or view cost me?

You enter: Spend, impressions, clicks, and views from your ad account.
You get: CPM, CPC, and CPV with formulas, plus a report to copy or download as .txt.

Model

How much ad spend can one order support?

You enter: Revenue per order and each non-ad cost per order: product, fulfillment, and other.
You get: Amount left for ads per order, contribution margin before ads, and break-even ROAS, plus a .txt report.