NewsBreak ad library guide: what a useful ad record contains

The fields in a NewsBreak record

A SwipeHarbor NewsBreak record stores what the capture saw. Fields vary by record. Mark a missing field as unavailable rather than filling it from another source.

• Platform and format: NewsBreak, and image or video. NewsBreak documents its formats and placements; a capture shows the format, but not every placement where the ad ran.
• Advertiser label: the name the ad displayed. It can differ from the company behind the offer.
• Headline and body: the stored ad text, exactly as captured.
• Destination URL: the link that the ad declared.
• Recorded steps: the pages that our capture reached after the click, with titles and page types where available. A stored page type is a label from our capture, not proof of what the page does.
• First and last recorded dates: when our capture saw the ad. These are not campaign dates.
• Capture context: for example, whether an iOS or Android capture lane recorded the ad.

Sources: NewsBreak: Ad formats and placements

Example 1: an ad whose first recorded step is stored as lead_form

One auto insurance video has the body line “Start with a quick YES/NO check.” Its only recorded step is a page titled “Compare Auto Insurance Quotes | Roadwise Quotes”, which our capture stored as lead_form. The ad promised a short check, and the first recorded page has a form label.

What it supports: one step separates the ad from a page that our capture labeled as a form. What it does not support: how long the form is, or how many people complete it. Open the live page to confirm the form and its length; only the advertiser can answer the second question.

Example 2: an ad whose first recorded step is stored as presell

Another auto insurance video has the headline “So how much you pay for car insurance a month?” and a first-person price comparison in its body. Its first recorded step has the title “Best Match Auto Insurance | FinanceBuzz”, and our capture stored its page type as presell.

The later recorded steps are titled “How FinanceBuzz Rates Products | FinanceBuzz”, “Find Credit Cards | FinanceBuzz”, and two cookie notices. No recorded step for this record is stored as lead_form.

What it supports: the first page after this ad has that FinanceBuzz title and stored type. What it does not support: what the page does for the reader, whether a quote form follows, or whether the price in the ad appears on the page. The record stores page titles and types, not the full page copy.

Example 3: an ad whose page title shows a different number

A Home Stratosphere image ad has the headline “40 Things Every 1970s Living Room Had at Christmas That Nobody Decorates With Anymore”. The first recorded page title starts with the excerpt “31 Things”, and our capture stored that page as advertorial.

The record has one later step. Its stored page type is quiz, but its title is “3-Bedroom Two-Story Mid-Sized Country Home for a Wide Lot with Balcony (Floor Plan) – Home Stratosphere”. When the stored type and the title do not agree, record both and do not choose one.

What it supports: the number in the headline and the number in the first page title differ on the recorded date. What it does not support: the reason for the difference, what the later page contains, or whether the pages changed later.

A search workflow that keeps the evidence attached

For a deeper method, read the NewsBreak research guide. For worked examples, read the NewsBreak teardowns linked below.

1. Choose one research question, such as how insurance advertisers describe the first step.
2. Filter the library by platform, category, format, and date window.
3. Open each relevant record and read the headline, body, and recorded steps together.
4. Save useful records to a collection, and write a private note that separates the observation from your interpretation.
5. Record any unavailable field or failed step in the note.
6. Write one original test based on the pattern, not a copy of the ad.

What no library record can tell you

Each record is a captured observation, not a complete inventory. First and last recorded dates describe when our capture saw the ad. They do not show when a campaign started, whether it ran continuously, or how much it spent. We make no claim about results, reach, or profit for any ad on this page.

SwipeHarbor currently captures NewsBreak and Rumble only. Its NewsBreak records are a sample of captured ads, not NewsBreak’s full inventory.

Sources: SwipeHarbor: current capture coverage

Stored records cited

Each quote above comes from one of these SwipeHarbor library records. Dates are the first and last time our capture recorded the ad (UTC). Members can open each record in the library.

• NewsBreak · Auto insurance video whose only recorded step is stored as lead_form. Stored destination title: “Compare Auto Insurance Quotes | Roadwise Quotes” · Recorded October 2, 2026 · Open record
• NewsBreak · Auto insurance video whose first recorded step is stored as presell. Stored headline: “So how much you pay for car insurance a month?” · Recorded October 13, 2026 · Open record
• NewsBreak · Listicle image whose page title shows a different number. Stored headline: “40 Things Every 1970s Living Room Had at Christmas That Nobody Decorates With Anymore” · Recorded October 13, 2026 · Open record