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Ad cost calculator

Calculate CPM, CPC, and CPV from your own data. Enter spend and at least one count. Use the same currency, date range, and report scope for all values.

Your campaign numbers

Use a decimal point for spend and whole numbers for counts. Omit commas and currency symbols. Leave any unknown count blank.

Ad spend (your currency)

Impressions

Clicks

Views

Your ad costs

CPM

Spend ÷ impressions × 1,000

Enter spend.

CPC

Spend ÷ clicks

Enter spend.

CPV

Spend ÷ views

Enter spend.

Results use your spend currency, rounded to six significant digits. Zero spend is valid. A zero count has no cost per result.

Report text

SWIPEHARBOR — AD COST REPORT

Currency: your input currency. No currency conversion. Results are rounded to six significant digits.

INPUTS (exact text, quoted; "" means blank)
Ad spend (your currency): ""
Impressions: ""
Clicks: ""
Views: ""

CPM
Formula: Spend ÷ impressions × 1,000
Result unavailable (empty): Enter spend.

CPC
Formula: Spend ÷ clicks
Result unavailable (empty): Enter spend.

CPV
Formula: Spend ÷ views
Result unavailable (empty): Enter spend.

Zero spend is valid. A zero count has no cost per result.

Calculated only from your inputs. No campaign performance or benchmark is inferred.

Calculations stay in this browser tab. The page sends no inputs to a server.

What each result means

CPM is the cost for 1,000 impressions: spend ÷ impressions × 1,000.

CPC is the cost for one click: spend ÷ clicks.

CPV is the cost for one view: spend ÷ views.

Use the click and view definitions from your source report. Definitions can differ across platforms and formats, so record them before you compare results.

A low cost alone does not show ad quality, sales, or profit. This calculator adds no benchmarks and makes no performance estimate.

Record your context in an ad research brief →