SwipeHarborResearch glossary
Advertorial
Disclosure placement is part of the visible page review. Record the actual label and its location when the screenshot shows them. Do not assume that an article-like style supplies an adequate disclosure by itself. An advertorial is promotional content presented in an article-like format. Its structure can include a headline, a narrative, product discussion, and a route to an offer. The label describes the format; it does not establish that the claims are accurate or that the content comes from an independent publisher.
For an ad review, distinguish the creative from the destination article. The ad may introduce a question while the page supplies a longer explanation. Preserve the relationship between those two records. An ad image with text is not enough to establish that the destination is an advertorial.
A public example needs a stored screenshot of the actual page and a review of what that screenshot shows. If that evidence is absent, leave the example unavailable. Do not label a page from its URL alone or substitute a screenshot from a different offer.
The useful research question concerns the sequence of information. Record how the page introduces the subject, where it introduces the product, and which action it requests. Separate those observations from your opinion about the writing. Retain any qualification beside the claim to which it applies.
When you prepare an original brief, describe the informational job of each section instead of copying the source article. Identify claims that need independent support. Keep the source reference as evidence of an observed format, not as proof that the content is suitable for reuse. A claims reviewer and a creative reviewer can assess different parts of the same proposed page.