SwipeHarborResearch glossary
Native Ad
For cross-network notes, retain the original format name when a source supplies one. A broad native label can connect related research without replacing the more precise network or placement description. A native ad is an advertisement presented in a format that fits the surrounding content experience. The term describes presentation. It does not identify one network, one billing model, or one method of creative research. A native research task therefore needs a named platform and a defined source.
Compare the visible headline, image, label, and next step within the context that the record supplies. A creative extracted from a feed can lose details of the original placement. Keep those limits in the note instead of reconstructing an environment that was not stored.
NewsBreak, Taboola, and Outbrain are distinct research scopes. A tool that describes itself as a native tool does not thereby establish coverage of every network. Check the product source and the available records for the exact platform in the current brief.
Native presentation does not establish the truth of an advertiser claim. A familiar editorial layout can still contain a promotional message. Separate the format label from any assessment of the offer. Keep an independent review of claims, disclosures, and the proposed destination before use of new creative.
For a source comparison, record the platform name, the creative identity, and the observation dates. Add a screenshot of the destination only if it belongs to that recorded path. Distinguish the image used in the ad from the page after the click. The full native research guide explains how to keep these separate records connected without treating an absent step as a known fact.